Traditional animation first appeared more than 140 years ago in 1877, when Emil Reynaud showed the world an apparatus for demonstrating moving drawings. As the name now suggests, traditional animation means creating each frame manually using a pencil and a piece of paper. Of course, this is a very time-consuming process, but now there are special programs that exponentially simplify the task.
The first series of Tom and Jerry cartoons were created manually more than 70 years ago Sometimes you’ll hear the opinion that traditional animation is dead, but this is not entirely true. Traditional animation gave impetus to the development of every other types of animation, all of which we will talk about in this article.
Before we move on, you can learn more about this style from the following sources2D animation doesn’t need a long introduction or explanation – simply recall the first cartoons produced by Walt Disney. The uniqueness of 2D animation is that images have only two dimensions – width and height...
It is believed that the first animated 2D cartoon was created back in 1906, but the style gained popularity much later, thanks to the work of Walt Disney. At the moment, this is one of the most popular and sought after types of animation for advertising and promotional videos, how to videos, explainer videos, and branded cartoons.3D animation is synonymous with computer animation since this style arose thanks to the development of computer graphics and visualization software. The first attempts to create a three-dimensional image were made in 1961, and the first-ever animated 3D clip appeared in 1972. Here it is. Yes, this is just the animated hand of the creator of the video, but it was a major breakthrough in the history of this style. This video accidentally determined the directions for using 3D animation – for example, medical imaging.
Now, 3D animation is used:
in medicine, to show the work of organs and systems visually or to show the effect of a drug on the bin architecture to show a building under construction in the most accurate form
in production – for example, Porsche uses 3D models (in combination with augmented reality) to develop unique car designs
in advertising, to demonstrate how a product works or how it looks from the inside (such as a complex mechanism)
In full-length cartoons, either for entertainment or marketing.
Motion design originated in 1960 and has now become one of the most popular animation techniques in video and content marketing. In fact, the use of motion design is everywhere – motion graphics production is used to create movie and game screensavers, commercial advertising videos, promotional videos, explainer, brand, and storytelling videos. In other words, it’s an almost universal technique that can solve almost any marketing task.
Once the drawing is finished, the pages turn quickly and create a “manual video” due to the quick frame change.
Flip-book Animation is not quite suitable for marketing as such, but is great for quick storytelling and entertainment for the target audience.
Here is a video with a lot of good examples.,
Typography animation
Typographic animation or kinetic typography is a style of text animation. The origins of this method go back to 1899 when, an ad containing moving letters was created in France. However, the style became popular only after another 60 years, largely due to the efforts of Alfred Hitchcock.
In business, this style is often used to show statistics or other information in an involving way. This is a good method for e-learning, as well as for training employees as an alternative to long and boring lectures.
Here is an example of how the kinetic typography style may work within the concept of explanation video.
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