WhatsApp still reigns as the most popular mobile messaging app globally. With two billion monthly active users, brands and businesses are looking at this platform as an opportunity to maximize their visibility by implementing the best WhatsApp marketing strategies.
Initially, people used the platform to send, receive, and forward texts, videos, and images at no cost. Today, it has more potential to establish and grow your business using the best WhatsApp marketing strategies and capitalize on them.
With the unveiling of WhatsApp Business API, many companies globally are eager to use it. From building customer engagement to creating brand awareness and increasing sales, there are many reasons small and large businesses are leveraging the power of WhatsApp marketing. Here is everything you need to know about why WhatsApp’s marketing strategy is effective and how some brands got it right.
What is a WhatsApp business account?
Most social networks focus on personal connections and branding to connect with their customers. WhatsApp entered the race by introducing WhatsApp Business in 2018. It is a kind of messenger marketing wherein brands can promote their business and reach an enormous audience to build relationships with customers and increase sales. According to PYMNTS.com, over 5 million users registered for business accounts in just one year.
In 2020, with the COVID-19 pandemic, the number of people using WhatsApp for business touched a milestone of 50 million monthly users globally. Small and medium-sized companies find it easy and convenient to establish their brand and sell their products and services on this platform.
WhatsApp Business accounts get many features, including quick replies, catalogs and collections, labels, automatic greeting messages, chat filters, and more. It is also available for both Android and IOS devices. The features and accessibility of WhatsApp allowed people to build their own WhatsApp marketing strategy and make the most out of it.
How to Build a WhatsApp Marketing Strategy?
An ideal WhatsApp marketing strategy should be helpful, engaging, and relatable to your audience. It involves setting up a well-defined WhatsApp marketing strategy to overcome challenges and build long-term relationships with your customers. Here are some steps to build a WhatsApp business marketing strategy:
- Create your business account.
- Add a profile photo and a short description.
- Add a username for your account.
- Create the right brand persona.
- Define your goals and KPIs.
- Create a list of the target audience.
- Build your contact list.
- Design your message and communication.
- Learn ways to use WhatsApp for marketing.
- Start promoting your business and keep at it.
- Engage proactively with customers and potential customers.
- Track leads and sales.
When you adopt the right WhatsApp marketing strategy, you have the best opportunity to widen your reach and build your brand. However, at each step of your process, one thing that will matter the most is your content.
Like all other social media and messaging platforms, you need creative content to keep your customer engaged. Here are 15 content ideas you can incorporate into your WhatsApp marketing strategy. Look at these 7 WhatsApp marketing examples where brands did it correctly.
Best WhatsApp Marketing Strategies With Examples
Netflix: Sending recommendations through notifications
Netflix, the video streaming platform, always looks to keep users engaged with their service. In 2017, Netflix launched a campaign to offer recommendations and reminders to its users using WhatsApp notifications. The campaign encouraged users to stay in touch with Netflix through WhatsApp messenger. It applied only to users who had Netflix and WhatsApp on their phones.
The key was to keep users engaged by sending recommendations on what to watch and what is new on the platform. It marked the interaction alive even after the user canceled their Netflix subscription. The idea was to get users to resubscribe to the forum and retain existing users through this campaign.
Sunfeast Marie Light: Boosting biscuit sales through the selfie
ITC’s campaign was one of the most creative among the 7 WhatsApp marketing examples. To boost sales through its WhatsApp marketing strategy, ITC ran a campaign that encouraged users to take a “Tea-time selfie” with the biscuit and share it on ITC’s WhatsApp number.
The idea was to boost biscuit sales by offering a 40-inch LED TV to one lucky winner every day. The campaign ran for three months and brought great results to ITC’s Sun feast Marie Light.
Book My Show: Sharing M-Ticket through real-time notifications
Thousands of people book tickets for movies, plays, live shows, and more on Book My Show every day. The platform initially sent emails and SMS notifications to customers regarding their purchases. However, it started sharing the M-Ticket over WhatsApp, containing a QR code that helped the audience enter the theater.
This campaign was one of the best WhatsApp business examples, as Book My Show collected data and started cross-selling by sending partner companies discount coupons and other products and services.
Key Takeaways
- WhatsApp accounts for over 2 billion monthly active users and 50 million active users for WhatsApp business accounts. The potential for reaching audiences through WhatsApp marketing is exceptionally high.
- WhatsApp’s business marketing strategy is more about connecting to users personally and building long-term relationships than just selling products and services. Leads convert to long-term customers when there is an emotional connection with the brand.
- The first step to creating a WhatsApp marketing strategy is to set the right goals. These goals can be as simple as increasing 35% brand awareness or targeting 10% more sales in a month.
- Learning the basics before getting into WhatsApp marketing can help you sustain longer in the business.
- Brands like Netflix and others got the best WhatsApp marketing strategies not because they had the best product to sell, but because they were creative in their approach.
- WhatsApp marketing can help you build a contact list, reach a wider audience, perform cross-selling, keep users engaged, and more.
- You may not achieve your targeted goals on your first attempt, but keeping at it will surely bring excellent results.
- Never let conversations and engagement take a back seat in your WhatsApp business marketing strategy. Engage and interact proactively with your audience to build a strong brand.
Conclusion
Today, building a good WhatsApp business marketing strategy is the most innovative way to boost sales. Getting creative and coming up with exciting marketing ideas can help you reach a wider audience.
The best thing about WhatsApp marketing is that it is free, and there is nothing to lose. So, go ahead and create a WhatsApp marketing strategy for your business and enjoy great results.
FAQs
It is a type of messenger marketing. Individuals and brands can promote their products and services on WhatsApp to build strong relationships with the audience and increase sales.
Here are some steps to get started with a WhatsApp business marketing strategy:
– Create your business account
– Add a profile photo and short description
– Add a user name for your account
– Create the right brand persona
– Define your goals and KPIs
– Create a list of the target audience
– Build your contact list
– Design your message and communication
– Learn ways to use WhatsApp for marketing
– Start promoting your business and keep at it
– Engage proactively with customers and potential customers
– Track leads and sales.
Yes, building an effective WhatsApp business marketing strategy for promoting your brand, product, or services is worthwhile. The platform helps you have one-on-one interaction with your audience and engage effectively.
Yes, many individuals and small businesses use the platform to sell their products and services by registering for a WhatsApp Business account. They can create the best WhatsApp marketing strategies to grow their business.
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