Channel management software is a key tool in running a modern hotel or resort. But what does it offer and why does your business need it? Here are just a few of the ways this technology can transform the way your rental property does business:
Increasing Visibility
Visibility in everything these days. No longer can a business get by with print or television advertisements. Today, a company must also meet consumers where they are – online and in the app stores.
Having many listings online gives your business more visibility and allows guests to book through the sites and apps that they already prefer to use. Managing all those different channels can get stressful when doing so manually, but utilizing Channel Management Softwaremakes it simple.
Making Inventory Management Easier
How many rooms are available at your hotel or resort? Of those, how many are currently occupied? How many require cleaning or maintenance? How many are ready to be occupied if a guest walks into your business right now? Knowing the answers to these questions can help make everyday operations smoother and easier – and is just one more of the many ways that channel management systems simplify your team’s workday.
Cutting Down on Rate Disparity
The many listings your business has spread across multiple channels means more business, but it can also mean dissatisfied customers if rates are not consistent. There are few things worse than two guests booking on two different platforms and paying significantly different prices for the same room. Prevent this from happening with channel management systems that ensure consistent rates and instant updates to listings across all channels.
Optimizing Revenue Management
Another problem with inconsistent rates and slowly updated listings is that they cause lost revenue. A market that allows for higher rates due to demand or shortages means that every minute your listings are not updated, you could be losing out on profits. Make the most of those minutes by updating your listings as soon as those rate changes take effect and never worry about missed profits again.
Streamlining Operations
Centralizing inventory and rate management in a single place simplifies everyday operations for staff. This gives your team more time to focus on tasks that add value for guests.
Improving Guest Experience
Using channel management software means hoteliers and their teams can offer a seamless booking experience across all booking channels. Consistent pricing and availability information across these platforms - along with real-time updates - enhance transparency and trust. This leads to higher guest satisfaction and repeat bookings.
Ultimately, everything a hospitality business owner does is geared toward improving guest experience, whether the guest ever sees it in action or not. Your choices in software and other technology may not be consumer-facing, but they will go a long way in improving your consumer’s experience and creating loyalty.
You must be logged in to post a comment.